Generasi Micin: EHO

Hello friends, this time I want to share information about EHO technology.
The equestrian community is united in the thought that taking care of your horse and your own form is no cakewalk. Nobody is taking advantage of modern technologies to enhance the way we observe and take care of our horse’s health!

With the 21st century upon us, it is time for us to take our equestrian technologies to the next level.

Introducing — smart textiles!

A smart piece of fabric with in-weaved sensors that you can place on the saddle. With the help of smart textiles for the first time ever you will be able to monitor the impacts on your horses health in real-time and make adjustments on the fly!

EHO Smart textile measures pressure and other relevant metrics of the rider and the saddle and uses that data to determine the effects and impact on the horse.You can see the feedback real-time on any mobile device and make adjustments accordingly.

BENEFIT

No more hassle in choosing the perfect saddle, the data from the smart textile will tell you exactly how well your saddle fits the horse!

Improved rider performance — know when adjustments need to be made in your riding form!

Prevention over treatment! Stay on track of your horse’s health and avoid unnecessary injuries that could be simply solved by taking the necessary precautions.

Cost savings — by being able to monitor your horses health more closely and improving it you can save all the unnecessary trips to the vet.

MARKET

There are around 60 million horses globally, ~13% of them in Europe. The European Horse Network (EHN) estimates that the total horse industry in Europe could be over 100 billion euros a year. According to Alltech’s Steve Elliot, the annual economic impact of the equine industry is significant – involving some $300 billion dollars and 1.6 million full-time jobs.

UK is selected as the primary/fast-to-reach market with about 900 000 horses.
As secondary markets, Germany, France and Scandinavia have been selected.

Initial market research shows that there are different user groups interested in product offerings. Horse riding trainers are the primary user group. The riders themselves have been identified as a secondary group.
The estimation is that 500k to 1M horse owners could potentially benefit from the EHO system. The serviceable addressable market in the first 2 years: 20 000 clients.

Initially the sales focus will be UK. In 2015, more than 2 thousand instructors were trained in England; the total number is more than 10,000 trainers.

The market has 900k horses; every year around 2.8b pounds are spent on horse accessories alone (i.e.,> 3k pounds per horse per year).

PRODUCT VALIDATION
A number of steps have now been taken to verify product demand in the market. Currently, EHO has completed the work of conducting in-depth interviews conducted with clients to identify customer problems and needs.

Industry and expert leaders from Latvia, Finland and the UK are involved in the early stages of product concept development that will provide advice on the first product identification version
Partners that allow for the development of product technical solutions
evaluated. The technical development of demo solution products has been done in Riga Technical University (Latvia). The product is considered unique on a global scale. So far, no equivalent product has been created in the world. Experts from UK, Finland and the United States
have shown interest in introducing such a product on the market. Combining the unique characteristics of textile sensors with data processing algorithms and IT technologies, a significant product innovation with worldwide product sales potential is being created.

WHAT IS EHO SMART TEXTILE?

Smart textile embeds pressure sensors into the fabric.
Sensors measure pressure and transmit data to a mobile device.

Well fit horse saddle disperses pressure of the rider over a uniform area.
EHO smart saddle pad uses smart textile to obtain saddle and rider pressure data.

EHO sensor system helps setting saddle in the right position and taking care of physical and emotional state of the horse.

Like no one else, EHO system gives:
• Reduced horse back injury risks;
• Improved riding skills;
• Peace of mind about horse;
• Savings on saddle change (choosing the right saddle from the beginning).

EHO advantage is acquisition of unique data

First ever and the only data source on horse saddle fit metrics
First ever and the only data source on rider pressure distribution
First ever and the only source on horse and rider riding performance
Free mobile app with PREMIUM PAID features to access big data options
Direct marketing opportunities, data driven target marketing insights

3 REASONS for EHO to succeed

1. $300 billion horse industry
2.EHO smart saddle-pad solves real problem
3.Working product, patented technology, no competition!

EHO PRODUCT DETAILS

WHAT IS EHO TOKEN?

EHO token - private money powering sales of EHO smart product
EHO token is private money powering sales of EHO products, technologies, data and feature access. All value that EHO is going to generate will be exchanged for tokens.

ICO RATING

EHO TOKEN FAQ

How will it work?

Imagine EHO product along with an app being offered in EHO eCommerce site. The product will have a price in conventional fiat EUR/USD/CNY, but at the same time will be denominated in EHO tokens as the unit of exchange, possibly with a discount.

A buyer can either pay with EHO bought during crowdsale, connect to an exchange, where token will be listed, buy it and use for payment or buyer still can pay in fiat. How then this purchase will be converted in tokens?

By an agent on behalf of EHO or by EHO team themselves - they can use a segregated account for this purpose and channel all incoming fiat to the exchange to buy EHO tokens at the current market rate, whatever it would be.

What if the market rate for EHO tokens will be very high?

It makes no difference - if EHO will end up costing $100 then, say, a smart saddle mat sold for $2,500 will be proceed at EHO 25 and if paid in fiat then EHO team will get 25 EHO tokens sending fiat to the exchange.

What if EHO team runs out of money just channeling all their revenue to an exchange?

It will not - they can simply sell some of the EHO tokens they are buying back to maintain their cashflow.

Will some day EHO end up holding all the tokens and stopping the project?

It is possible, but it may take some time and also living token with liquidity, supply and demand drives product marketing and user acquisition in itself. EHO might consider keeping token alive forever and use it as a means of working capital or even another crowdsale to finance further advances and applications of smart textile technology.

ROADMAP